Question:

Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?

Answer:

  • Set a campaign goal, then a revenue goal with user purchase as the conversion source.
  • Automate his direct programmatic ad buying.
  • Set a campaign goal, then a conversion goal with form completion as the conversion source.
  • Create a Dynamic Ad Insertion goal.

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