- Set a campaign goal, then a revenue goal with user purchase as the conversion source.
- Automate his direct programmatic ad buying.
- Set a campaign goal, then a conversion goal with form completion as the conversion source.
- Create a Dynamic Ad Insertion goal.
Why would you want to set goals at the campaign level?
To automatically adjust campaign settings to optimize to a conversion-based goal To accurately account for global location targets To more clearly display real-time advertising spend
