- Using machine learning
- Using known user signals
- Using given information
- Delivering a relevant landing page
Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the ﬁrst step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
Product insights Purchase insights Data insights User insights