- Why is one Google Ads campaign performing better than another campaign?
- Can the click-through rate be further improved for this ad?
- Why is the majority of traffic to the site coming from mobile devices?
- How valuable is the traffic to this page?
The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
It uses Progressive Personalization. It uses given information. It uses known user signals. It delivers a relevant landing page.