Question:

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Answer:

Why is one Google Ads campaign performing better than another campaign?
Can the click-through rate be further improved for this ad?
Why is the majority of traffic to the site coming from mobile devices?
How valuable is the traffic to this page?

Other Exam Posts

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google Shopping Cart Google Analytics One Tap sign-in Multi-factor authentication

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and evaluation phase The initial search and exploration phase The exploration and action phase The initial search and action phase

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