Question:

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Answer:

Why is one Google Ads campaign performing better than another campaign?
Can the click-through rate be further improved for this ad?
Why is the majority of traffic to the site coming from mobile devices?
How valuable is the traffic to this page?

Other Exam Posts

The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It uses Progressive Personalization. It uses given information. It uses known user signals. It delivers a relevant landing page.

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

SplitMetrics Firebase A/B Testing Optimize 360 Web Vitals

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