- Using data and user feedback to identify areas of opportunity
- Implementing an A/B test on the homepage
- Speaking to the developer team about implementing changes
- Creating a hypothesis to test based on her preferences
The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Monitoro share in common?
Their primary goal is to grow social engagement. All of their business roles connect to the end user. They’re all primarily focused on driving traffic.