- Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
- The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
- The Amazon DSP only offers manual optimization.
- The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
Question:
Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
Answer:
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When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
Name your order. Copy your attribution tag to append on your ad as the click-through URL. Generate a report to validate that you are measuring all your
