Question:

Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

Answer:

Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
Create duplicate DinoWorld keywords to run as a control group
Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park

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