Question:

Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?

Answer:

To quickly and easily identify problem areas
To allow site users to see results of the tests
To automatically forward relevant data to the Google Ads account
To give all teams at SweetFizz easier access to the test results

Other Exam Posts

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

Accessing the desktop version of the site from different locations Reviewing search term reports in their Google Ads account Comparing the desktop conversion rate to

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and evaluation phase The initial search and exploration phase The exploration and action phase The initial search and action phase

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