Question:

Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?

Answer:

  • To quickly and easily identify problem areas
  • To allow site users to see results of the tests
  • To automatically forward relevant data to the Google Ads account
  • To give all teams at SweetFizz easier access to the test results

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