- Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
- The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
- 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
- 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (1)
People who frequent fast-food restaurants People who have recently gotten married People who are searching reviews on lawn mowers People who blog about hunting Custom Affinity audiences