- Focus on changes that improve user satisfaction of the site.
- Broaden the scope of products offered on the site.
- Remove all flash content and switch fully to HTML5.
- Provide a way for users to leave and read reviews from other customers.
Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem ﬁxed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?
Attribution reports Model comparison reports Flow visualization reports Audience reports