- Detail page views, Detail Page view rate, Add to carts, Add to cart rate
- Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- Click-through rate
Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?
Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a shopper purchasing the product when