- Investing heavily in developer resources
- Having the marketer take sole responsibility of making user-centric design
- Segmenting teams internally to drive individual focus
- Creating a continuous cycle of listening to users, testing and iterating
Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good ﬁrst impression of the site on Forrest?
Provide a very welcoming experience for him Display contact information Display a video window of products in use Display their most popular products on the