Question:

Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Answer:

Investing heavily in developer resources
Having the marketer take sole responsibility of making user-centric design
Segmenting teams internally to drive individual focus
Creating a continuous cycle of listening to users, testing and iterating

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Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good ﬁrst impression of the site on Forrest?

Provide a very welcoming experience for him Display contact information Display a video window of products in use Display their most popular products on the

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Checking the “Landing pages” section in Google Ads Comparing other businesses’ websites against their own Reviewing the website’s funnel or flow Having a designer inspect

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