- Aligning with developers to create options for testing site and app improvements
- Supporting and encouraging testing and enabling budgets to allow for it
- Building the test environments and implementing changes that were successful in testing
- Implementing tracking for measurable outcomes and share data across teams
Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good ﬁrst impression of the site on Stuart?
Display a video window of products in use Display all their products on the home page Display their most popular products on the home page