- In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
- He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
- He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
- He runs tests continuously, increasing data points that help inform important strategic decisions.
- He starts his day by looking at how well he is doing on his company’s key performance indicators.
Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?
Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags of each of web page.
