Question:

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

Answer:

It encourages feedback from users.
It prevents misalignment.
It guarantees more conversions.
It unlocks additional features in Google Analytics.

Other Exam Posts

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The initial search and exploration phase The exploration and action phase The exploration and evaluation phase The initial search and action phase

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on?

Navigation Clear value proposition Intuitiveness Simple design Turnaround time

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