Question:

Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

Answer:

  • Koepp can improve the product images and description to more accurately reflect the product.
  • Koepp can add variations of the product.
  • Koepp can act on the feedback by making product improvements that address the issue.
  • Koepp can help boost the number of reviews using the Amazon Vine program.

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