Question:

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the ﬁrst step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

Answer:

Brand insights
Competitive insights
Data insights
User insights

Other Exam Posts

Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

Supporting and encouraging testing and enabling budgets to allow for it Building the test environments and implementing changes that were successful in testing Implementing tracking

Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

It prevents misalignment. It encourages feedback from users. It unlocks additional features in Google Analytics. It guarantees more conversions.

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