Question:

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the ﬁrst step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

Answer:

Product insights
Purchase insights
Data insights
User insights

Other Exam Posts

You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

That site users leave positive reviews about products on the site To show a price comparison with competitor sites That the mobile experience should resemble

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Checking the “Landing pages” section in Google Ads Comparing other businesses’ websites against their own Reviewing the website’s funnel or flow Having a designer inspect

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