Question:

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the ﬁrst step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

Answer:

Product insights
Purchase insights
Data insights
User insights

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Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Investing heavily in developer resources Creating a continuous cycle of listening to users, testing and iterating Having each team measure different key performance indicators (KPIs)

Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio’s mobile experience create?

$200,000 $500,000 $400,000 $20,000

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