Question:

Jess is a freelance web designer. Her client has asked her to remove all navigation from their website’s product pages, stating that they want users to focus on the information and convert, rather than navigate away from the page. How should Jess explain why this is not a good idea?

Answer:

Jess is a freelance web designer. Her client has asked her to remove all navigation from their website’s product pages, stating that they want users to focus on the information and convert, rather than navigate away from the page. How should Jess explain why this is not a good idea?

  • By including navigation menus on all your site pages, you ensure consistency in design and functionality across your entire website.
  • It’s a best practice to provide your website visitors with as many choices as possible, and including navigation menus on all pages helps provide them with further choices.
  • Including navigation menus on all pages helps users understand where they are on your site and find the information they need, especially if they entered your website through a page other than your homepage.
  • Freelance web designers aren’t able to edit a navigation menu once it’s already been created.

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