- Accessible from phone’s home screen
- Fully supported by Android and iOS
- Automatic certification in app stores
- Responds dynamically to input
- Better hardware integration
Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two beneﬁts of moving CleanFoods.com to a PWA platform?
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Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?
Visitor hits Average page views Daily referrals Conversion rates