Question:

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

Answer:

It gives businesses an accurate projection of what to expect from the industry and its users in the future.
It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
It provides invaluable insights into what other businesses are focusing on in the same industry.
It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Other Exam Posts

David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?

Google Optimize Google Web Toolkit Flutter Firebase A/B Testing

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?

By dividing the mobile conversion rate by the desktop conversion rate By dividing the desktop conversion rate by the mobile conversion rate By multiplying the

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