- To build morale within the organization and, in turn, promote a supportive work environment
- To encourage developers to implement marketing related changes quicker than usual
- To understand the constraints that limits developers when they’re building a site or app
- To gain assistance from the developers when it comes to creating content on Google Ads
Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
The exploration and action phase The initial search and exploration phase The exploration and evaluation phase The evaluation and action phase