Question:

In which of these situations would Google’s experimentation tool be helpful?

Answer:

In which of these situations would Google’s experimentation tool be helpful?

  • Compare how two key audiences respond to two different video ads.
  • Compare the performance of existing TV creative to that of ABCDs-optimized creative.
  • Compare how the same ad performs on TV compared to YouTube.
  • Compare how the same audience responds to the same ad at different points in time.

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