- engage with their online content and give public shout outs to recognize their support
- empower them to unfavorably review competitors products in a public form (e.g., Yelp)
- provide an honorarium for each positive mention they make about your brand
- offer to employ negative SEO practices to help them move their business interests forward
The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
extrapolating data from past efforts to estimate future success summing the anticipated revenue accruing from this year’s social media objectives taking your organization’s net revenue