- explain the requirements of the solution you’re proposing.
- ask the audience to take action on the solution you’ve proposed.
- get the audience to connect emotionally and psychologically with the problem you’ve identified.
- help you understand the needs of the audience.
Situation: Binge TV is a streaming service that specializes in irresistible shows. Their shows are so good, in fact, that their customers’ health has been suffering from watching so much TV. Some doctors are encouraging their patients to cancel their Binge TV subscriptions. Therefore, Binge TV is putting a new system in place: Any time an individual user streams content for 16 continuous hours, they get locked out of their account for 8 hours to force them to take a break. This is an example of:
Adding force Removing friction Adding good friction Adding bad friction