Question:

If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

Answer:

If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

  • Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
  • Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
  • Making the brand known by pairing the logo with zoomed out shots
  • Emotional appeal through compelling storytelling to connect deeply with potential users

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