If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
- Making the brand known by pairing the logo with zoomed out shots
- Emotional appeal through compelling storytelling to connect deeply with potential users