Question:

If you want to improve performance of video campaigns, what approach should you take with creative?

Answer:

If you want to improve performance of video campaigns, what approach should you take with creative?

  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.

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