Question:

If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

Answer:

If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

  • Test multiple creatives against two important audience segments.
  • Test the same creative against two important audience segments.
  • Test multiple creatives against one important audience segment.
  • Test one creative against all important audience segments.

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