Question:

If you are unable to find your ad in the Bing search results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

Answer:

  • It tells you why your ad has been disapproved
  • It tells you whether your campaign is active
  • It shows the total number of clicks your ad has received
  • It tells you if your ad is being displayed, even if you can’t find it

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