- Optimize your messaging to stop attracting the wrong people.
- Lower your lead qualification standards.
- Nurture the leads until they’re a better fit.
- Generate a higher number of leads so that more good-fit leads will be brought in.
After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?
“In the interest of being unbiased, I think it would be better to have the judicial branch made up of people who are outside of
