- Short. Voicemails should be less than 15 seconds and emails should be less than 200 words.
- It varies. If you have a lot of relevant information you have to share, your messages will be longer.
- As long as they need to be to communicate your value proposition.
- As long as possible. Increasing the amount of information you share increases the likelihood that a lead will engage with you.
Verify their buying authority Provide some kind of help or value to them Determine how good of a fit they are for your offering Monitor