- They don’t – they are purely for account managers to test what works.
- They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
If conversion data is not quite right, what bidding strategy should you use? Choose two options.
Manual Bidding Smart bidding (Target CPA, Target ROAS, Max Conversions) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)
