- By showing you what inventory more spend might have acquired
- By showing you specifically what pacing should be set at in the next flight
- By helping you ensure your bids and budgets are not limiting impressions won
- By helping you ensure the frequency settings do not cause impression loss
What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
Set a $10 goal, and bid very high. Set a CPA goal of $60, and then incrementally increase the goal over time. Set a $45
