Question:

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on?

Answer:

Navigation
Clear value proposition
Intuitiveness
Simple design
Turnaround time

Other Exam Posts

James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

To build morale within the organization and, in turn, promote a supportive work environment To encourage developers to implement marketing related changes quicker than usual

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

Showing benchmark data across the competition Showing a comparison of performance between the development and marketing teams Showing a summary breakdown of the Google Ads

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