- increase visibility by adding more keywords
- remove the underperforming ASINs from their campaign
- increase bids on high-performing keywords
- increase visibility by adding ASINs to the campaign
Janice Has Set Up A Sponsored Ad For Her New Line Of Picture Frames. She Has Selected The Keyword “Computer” For This Ad. Which Principle Explains Why Her Ad May Not Display?
engagement relevancy ad spend cost-per-click