Question:

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Answer:

The exploration and action phase
The initial search and exploration phase
The exploration and evaluation phase
The evaluation and action phase

Other Exam Posts

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It uses given information. It implements dynamic scripting. It delivers a relevant landing page. It implements mobile deep linking.

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

Are the teams utilizing the latest features in Google Ads? How many offline interactions does it take to create a conversion? Do web and app

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