Question:

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.

Answer:

email campaigns bring in from your business’ initial investment.
email segments bring in from your business’ initial investment.
emails deliveries bring in from your business’ initial investment.
email engagements bring in from your business’ initial investment.

Other Exam Posts

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation for handoff to sales Only top-of-the-funnel contacts

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?

Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving.

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