- metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks.
- the bite-sized data tables databases split data into to streamline storage, management, and reporting.
- a material thing that can be seen and touched.
- a series of rules that allow for an application to extract and use information from a piece of software in their own application.
Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
confirmation bias curse of knowledge selection bias hindsight bias