- Supporting and encouraging testing and enabling budgets to allow for it
- Building the test environments and implementing changes that were successful in testing
- Implementing tracking for measurable outcomes and share data across teams
- Aligning with developers to create options for testing site and app improvements
Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?
It takes the goal of delivering a great user experience and turns it into an operational strategy for the business. It gives businesses an accurate