Question:

Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?

Answer:

Do the website and app both deliver high-quality user experiences?
What percentage of the marketing budget can accurate metrics quantify?
Are the teams utilizing the latest features in Google Ads?
How many offline interactions does it take to create a conversion?

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Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the ﬁrst step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

Brand insights Competitive insights Data insights User insights

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