Question:

Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Answer:

Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Potential, Importance, and Ease
Performance, Inspection, and Evaluation

Other Exam Posts

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and evaluation phase The initial search and exploration phase The exploration and action phase The initial search and action phase

Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on?

Web-friendly Call-to-action Turnaround time Intuitiveness Simple design

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