- Presentation, Indicators, and Estimation
- Production, Interest, and Engagement
- Potential, Importance, and Ease
- Performance, Inspection, and Evaluation
Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
The exploration and evaluation phase The initial search and exploration phase The exploration and action phase The initial search and action phase