Question:

Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

Answer:

  • Conversions and revenue increase.
  • Clicks and revenue decrease.
  • Clicks and average order value decrease.
  • Clicks and average order value increase.

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