- Don’t identify themselves up front. Their brand name takes up too much space on the test.
- Use a related image. Based on this photo, it’s difficult to tell what exactly they’re advertising.
- Remove the link. Audience members often think links look spammy.
- Try to use more emojis. The lack of emojis doesn’t match user expectations.
What’s the difference between attitudinal and behavioral research? Attitudinal research measures what your customers say; behavioral measures what they do. Behavioral research measures what your