- Add to cart rates of select products.
- Impressions from your ad campaign.
- Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
- Detail page views of all products.
Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?
Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. None of the above.
