- They help users and search engine crawlers navigate your site.
- They tell search engine crawlers which content should not be indexed.
- They pass link authority from one page to another.
- They allow your pages to appear in search engine results.
Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis Implementing structured data on the
