- They help users and search engine crawlers navigate your site.
- They tell search engine crawlers which content should not be indexed.
- They pass link authority from one page to another.
- They allow your pages to appear in search engine results.
Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions. Implement a topic
