Number of visitors to your landing page. Value of the users on the list. Different ad messages that could work best with them.
easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant
Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but research you first.
Users that do not know you Both groups Users that already know who you are
A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to…
Days of the week Visitors Devices Cities
$2 $0.2 $0.02 $0.002
50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until you’re profitable