Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts To make sure branding consistency and minimize errors So that all teams can handle user feedback To create diverse strategies within…

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Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation Production, Interest, and Engagement Potential, Importance, and Ease Performance, Inspection, and Evaluation

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Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

Mobile networks always offer consistent speeds. Mobile networks are faster than WiFi connections. The mobile web remains the most widely used platform. The mobile web offers more overall diversity than…

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