Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He isolates and analyzes data that…

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Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use. He trusts his instincts and the thoughts of…

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You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.

You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads…

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You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A…

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