If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize? Establishing the problem with an actor on-screen, followed by them…

You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take? Add new…

You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more…

You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad? Make people core to the story…

You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use? It can insert “California” into every headline automatically.…

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach…

In which of these situations would Google’s experimentation tool be helpful? Compare how two key audiences respond to two different video ads. Compare the performance of existing TV creative to…

You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing…

You’re implementing an experiment. Which of these approaches should you follow as a best practice? Assign two campaigns to each experiment arm. Start with multiple hypotheses. Test one variable for…

Which tactic should you use when creating a video ad with an awareness objective? Let the product shine and put the brand front and center. Make people core to the…