Question:

Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

Answer:

To understand the constraints that limits developers when they’re building a site or app
To build morale within the organization and, in turn, promote a supportive work environment
To gain assistance from the developers when it comes to creating content on Google Ads
To encourage developers to implement marketing related changes quicker than usual

Other Exam Posts

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

Showing benchmark data across the competition Showing a comparison of performance between the development and marketing teams Showing a summary breakdown of the Google Ads

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

Delivering a relevant web page Using known user signals Using given information Dynamic merchant processing

Leave a Reply Cancel reply