Question:

Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?

Answer:

To give all teams at Jellyish easier access to the test results
To automatically forward relevant data to the Google Ads account
To quickly and easily identify problem areas
To allow site users to see results of the tests

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